All WorkAndalusMarket
A full brand revival that brought culture and commerce together.
Client
Andalus Group
Year
2024
Role
Brand Designer & Developer
Timeline
8 Weeks
The Project
Afullbrandrevivalthatbroughtcultureandcommercetogether.
Overview
Andalus Market had been running for over a decade but its visual identity hadn't evolved since day one. The goal was to create a brand that honoured its cultural roots while feeling fresh and premium enough to compete with modern retail.
Client
Andalus Group
Timeline
8 Weeks
Role
Brand Designer & Developer
Services
The Problem
Where we started.
The existing identity was fragmented across signage, packaging, and the web. No consistent colour palette, no typographic system, and a website with bounce rates above 70%.
01 / 03
The Challenge
Where the real work began.
The existing identity was fragmented across signage, packaging, and the web. No consistent colour palette, no typographic system, and a website with bounce rates above 70%.
“We needed to feel like ourselves — but the version of ourselves we always wanted to be.”
The Approach
How we solved it.
Brand Discovery
Step 1 / 3
Three workshops with the founders to uncover brand values and competitive positioning before any visual decisions.
Process
How we got there.
Research & Strategy
Competitor audits, customer interviews, and cultural research.
Identity Design
Logo, colour system, typography, and brand guidelines.
Web Design
High-fidelity Figma prototypes tested with real users.
Development & Launch
Built on Next.js with Tailwind CSS. Sub-2s load time.
Impact
The numbers.
Foot Traffic
In the first quarter post-rebrand
Bounce Rate Drop
From 71% down to 23%
Page Load Time
Down from 7.4s on the old site
Next Project
