All WorkNassimPerfumes
Luxury fragrance deserves a brand as captivating as the scent.
Client
Nassim Perfumes
Year
2024
Role
Brand Designer
Timeline
7 Weeks
The Project
Luxuryfragrancedeservesabrandascaptivatingasthescent.
Overview
Nassim is an artisan perfume house specialising in Arabic-inspired fragrances. The brand needed to convey depth, heritage, and luxury across every touchpoint — from the bottle to the boutique.
Client
Nassim Perfumes
Timeline
7 Weeks
Role
Brand Designer
Services
The Problem
Where we started.
The fragrance market is saturated with pseudo-luxury aesthetics. Nassim needed genuine elegance, not imitation. Every competitor was reaching for gold foil and Arabic script — the brief was to do it with actual craft.
01 / 03
The Challenge
Where the real work began.
The fragrance market is saturated with pseudo-luxury aesthetics. Nassim needed genuine elegance, not imitation. Every competitor was reaching for gold foil and Arabic script — the brief was to do it with actual craft.
“Our fragrances tell a story. The packaging needed to start that conversation before the bottle is even opened.”
The Approach
How we solved it.
Cultural Research
Step 1 / 3
Deep study of Arabic artistic traditions and the visual history of oud and perfume culture to anchor every decision in authenticity.
Process
How we got there.
Brand Direction
Aesthetic territory, competitive positioning, and luxury benchmarking.
Identity Design
Wordmark, pattern system, and colour language.
Packaging
Bottle labels, gift boxes, tissue, and ribbon.
Retail
In-store display, gifting suite, and brand guidelines.
Impact
The numbers.
Retail Price Point
Premium positioning justified by new brand
Repeat Purchases
Customer loyalty post-rebrand
New Stockists
Picked up by luxury retailers
Next Project
