All WorkG&BMedicalCentres
A trusted healthcare brand built for the modern patient.
Client
G&B Medical Centres
Year
2024
Role
Brand Designer & Developer
Timeline
8 Weeks
The Project
Atrustedhealthcarebrandbuiltforthemodernpatient.
Overview
A growing multi-centre medical group needed a unified brand identity that communicated trust, care, and professionalism across all locations.
Client
G&B Medical Centres
Timeline
8 Weeks
Role
Brand Designer & Developer
Services
The Problem
Where we started.
Each centre had its own ad-hoc visual style — no unified system, no consistent patient-facing communication, and no digital presence worth having.
01 / 03
The Challenge
Where the real work began.
Each centre had its own ad-hoc visual style — no unified system, no consistent patient-facing communication, and no digital presence worth having.
“We had four centres but we looked like four different businesses.”
The Approach
How we solved it.
Brand Unification
Step 1 / 3
Single visual system adaptable across all clinic locations.
Process
How we got there.
Brand Audit
Review of all four centres' existing materials and patient touch points.
Identity Design
Logo, colour, type, and a modular signage system.
Web Design
Multi-location site with individual clinic pages.
Development
Built in Next.js with booking integration.
Impact
The numbers.
Online Enquiries
Across all centres combined
Google Rating
Average across all locations post-launch
Admin Time
Reduced by streamlined booking flow
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