All WorkRPH
Pharmacy branding built on trust, clarity, and community.
Client
RPH Pharmacy
Year
2023
Role
Brand Designer & Developer
Timeline
6 Weeks
The Project
Pharmacybrandingbuiltontrust,clarity,andcommunity.
Overview
A community pharmacy looking to modernise its brand while retaining the trust and warmth it had built over decades of local service.
Client
RPH Pharmacy
Timeline
6 Weeks
Role
Brand Designer & Developer
Services
The Problem
Where we started.
Generic pharmacy branding — the same green cross, the same clinical white — offering no reason for customers to choose RPH over a chain.
01 / 03
The Challenge
Where the real work began.
Generic pharmacy branding — the same green cross, the same clinical white — offering no reason for customers to choose RPH over a chain.
“We've been here for 20 years. Our brand looked like it had been here for 40.”
The Approach
How we solved it.
Community First
Step 1 / 3
Brand grounded in the pharmacy's 20-year local relationships.
Process
How we got there.
Discovery
Staff and customer interviews to understand the RPH difference.
Identity Design
Logo, colour, type, and packaging concepts.
Signage
Full signage suite for the refurbished premises.
Website
New site with services, team, and online ordering.
Impact
The numbers.
New Customers
In the three months post-relaunch
Google Rating
Maintained and improved post-rebrand
Script Volume
Prescription volume increase
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