All WorkHourse
Real estate reimagined — bold, simple, unforgettable.
Client
Hourse
Year
2024
Role
Brand Designer & Developer
Timeline
7 Weeks
The Project
Realestatereimagined—bold,simple,unforgettable.
Overview
A proptech startup entering a crowded real estate market with a fresh take on property discovery — needing a brand identity and website to match its ambition.
Client
Hourse
Timeline
7 Weeks
Role
Brand Designer & Developer
Services
The Problem
Where we started.
Standing out in a market dominated by legacy brands with deep pockets and household recognition.
01 / 03
The Challenge
Where the real work began.
Standing out in a market dominated by legacy brands with deep pockets and household recognition.
“We needed to feel like the future of real estate, not another agent website.”
The Approach
How we solved it.
Challenger Positioning
Step 1 / 3
Positioned Hourse as the antidote to outdated real estate platforms.
Process
How we got there.
Positioning
Brand strategy and competitive differentiation.
Identity Design
Logo, type, colour, and brand guidelines.
Web Design
Full Figma prototype — search, listings, contact.
Development
Next.js build with dynamic listing integration.
Impact
The numbers.
Lead Volume
Compared to previous site
Time on Site
Users engaged significantly longer
Waitlist Filled
Launch waitlist filled in one day
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