Magma
A creative studio brand as bold as the work it produces.
Client
Magma Studio
Year
2023
Role
Brand Designer
Timeline
5 Weeks
The Project
Acreativestudiobrandasboldastheworkitproduces.
Overview
A creative production studio wanted a brand that matched the intensity and craft of their work — something visceral, bold, and impossible to ignore.
Client
Magma Studio
Timeline
5 Weeks
Role
Brand Designer
Services
The Problem
Where we started.
Creative studios often fall into the trap of trying to appeal to everyone. Magma needed to own a specific, polarising aesthetic and commit fully.
01 / 03
The Challenge
Where the real work began.
Creative studios often fall into the trap of trying to appeal to everyone. Magma needed to own a specific, polarising aesthetic and commit fully.
“We make work that moves people. Our brand needed to do the same.”
The Approach
How we solved it.
Aesthetic Direction
Step 1 / 3
Defined a visual territory rooted in raw energy and precision craft.
Process
How we got there.
Exploration
Mood boarding and visual territory definition.
Mark Design
Logo exploration and refinement.
System Build
Full brand guidelines including motion principles.
Delivery
Asset pack and brand launch support.
Impact
The numbers.
Inbound Enquiries
In the first month post-rebrand
Design Press
Picked up by three design publications
Client Retention
No client lost since rebrand
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