All WorkSixtySix
A restaurant brand with character — bold, warm, and completely its own.
Client
SixtySix Restaurant
Year
2023
Role
Brand Designer
Timeline
5 Weeks
The Project
Arestaurantbrandwithcharacter—bold,warm,andcompletelyitsown.
Overview
SixtySix is a neighbourhood restaurant with an eclectic menu and a distinctly local personality. The brand needed to capture that character from the first glance.
Client
SixtySix Restaurant
Timeline
5 Weeks
Role
Brand Designer
Services
The Problem
Where we started.
Restaurant brands often err on the side of generic safety. SixtySix wanted something that regulars would feel proud to wear on a t-shirt.
01 / 03
The Challenge
Where the real work began.
Restaurant brands often err on the side of generic safety. SixtySix wanted something that regulars would feel proud to wear on a t-shirt.
“We want to be the kind of place people feel like they discovered.”
The Approach
How we solved it.
Character First
Step 1 / 3
Brand personality defined before any visual decisions.
Process
How we got there.
Discovery
Restaurant visits, owner interviews, and atmosphere research.
Identity
Wordmark, mark, colour, and illustration style.
Collateral
Menu, coasters, signage, and merch.
Launch
Brand reveal and opening night materials.
Impact
The numbers.
Opening Week
Reservations filled within 48 hours
Instagram Growth
In 60 days post-launch
Local Press
Adelaide food publications
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