All WorkMAJAL
Community space elevated to a cultural destination.
Client
MAJAL
Year
2024
Role
Brand Designer & Developer
Timeline
9 Weeks
The Project
Communityspaceelevatedtoaculturaldestination.
Overview
MAJAL is a community and cultural hub serving diverse communities across South Australia. The brand needed to feel welcoming, ambitious, and culturally rich without feeling tokenistic.
Client
MAJAL
Timeline
9 Weeks
Role
Brand Designer & Developer
Services
The Problem
Where we started.
Creating a visual identity that resonated authentically across multiple cultural communities — a near-impossible brief that most agencies approach with generic 'multicultural' clichés.
01 / 03
The Challenge
Where the real work began.
Creating a visual identity that resonated authentically across multiple cultural communities — a near-impossible brief that most agencies approach with generic 'multicultural' clichés.
“We serve everyone. Our brand had to feel like it belonged to everyone too.”
The Approach
How we solved it.
Community Consultation
Step 1 / 3
Workshops with community members from five different cultural groups before any design decisions.
Process
How we got there.
Research
Community consultation and cultural research.
Identity Design
Mark, colour, type, and pattern system.
Wayfinding
Bilingual signage and environmental graphics.
Digital
Website and social media templates.
Impact
The numbers.
Community Attendance
Events attended post-rebrand
Brand Applied
Across all community touchpoints
Community Award
SA Community Organisation of the Year
Next Project
