All WorkPalestine
Design as advocacy — telling a story that demands to be heard.
Client
Community Campaign
Year
2024
Role
Creative Director
Timeline
3 Weeks
The Project
Designasadvocacy—tellingastorythatdemandstobeheard.
Overview
A community-led awareness campaign needed a visual identity with the weight and clarity to cut through noise and move people to action — globally, and immediately.
Client
Community Campaign
Timeline
3 Weeks
Role
Creative Director
Services
The Problem
Where we started.
Creating work that was emotionally powerful without being exploitative, and that could be reproduced freely by communities around the world without design skills.
01 / 03
The Challenge
Where the real work began.
Creating work that was emotionally powerful without being exploitative, and that could be reproduced freely by communities around the world without design skills.
“The design had to say everything without saying too much.”
The Approach
How we solved it.
Restraint as Power
Step 1 / 3
Less visual noise allowed the message to land harder.
Process
How we got there.
Brief
Understanding the community's goals and sensitivities.
Concept
Visual direction and key asset design.
System
Template suite for print, digital, and social.
Release
Open-source asset release and community rollout.
Impact
The numbers.
Downloads
Assets downloaded globally
Countries
Campaign active across the world
Social Reach
Millions of organic impressions
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