All WorkMinicash
Microfinance made accessible — design that builds trust.
Client
Minicash
Year
2023
Role
Brand Designer & Developer
Timeline
8 Weeks
The Project
Microfinancemadeaccessible—designthatbuildstrust.
Overview
Minicash is a microfinance platform offering accessible small loans to underserved communities. The brand needed to feel safe, transparent, and empowering.
Client
Minicash
Timeline
8 Weeks
Role
Brand Designer & Developer
Services
The Problem
Where we started.
Fintech brands often feel cold and corporate. Minicash needed to be approachable to users who may distrust financial institutions.
01 / 03
The Challenge
Where the real work began.
Fintech brands often feel cold and corporate. Minicash needed to be approachable to users who may distrust financial institutions.
“Our users have been let down by banks. We needed to feel fundamentally different.”
The Approach
How we solved it.
Trust Architecture
Step 1 / 3
Every design decision tested against one question: does this build or erode trust?
Process
How we got there.
Research
Interviews with target users and financial inclusion experts.
Brand Design
Identity system — warm, approachable, trustworthy.
Web & App Design
Full product design including loan application flow.
Build
Frontend development and CMS integration.
Impact
The numbers.
Loan Applications
In first quarter post-launch
Completion Rate
Application form completions
Support Tickets
Fewer 'how does this work' queries
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