All WorkOrva
A startup brand that thinks as big as its founders.
Client
Orva
Year
2024
Role
Brand Designer & Developer
Timeline
5 Weeks
The Project
Astartupbrandthatthinksasbigasitsfounders.
Overview
Orva is a tech startup building tools for distributed teams. They needed a brand and website ready for investor conversations and product launch simultaneously.
Client
Orva
Timeline
5 Weeks
Role
Brand Designer & Developer
Services
The Problem
Where we started.
Two audiences — investors and users — with very different needs and expectations from the same brand.
01 / 03
The Challenge
Where the real work began.
Two audiences — investors and users — with very different needs and expectations from the same brand.
“We needed to look fundable and loveable at the same time.”
The Approach
How we solved it.
Dual Audience
Step 1 / 3
Brand system designed to work hard for both investor and user contexts.
Process
How we got there.
Strategy
Brand positioning and audience mapping.
Identity
Logo, colour, type, and illustration style.
Website
Marketing site — landing, product, about, and pricing.
Pitch Materials
Deck template and investor one-pager.
Impact
The numbers.
Seed Round
Closed within 3 months of rebrand
Waitlist Signups
From launch campaign
Product Hunt
Product of the Day
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