All WorkVelvent
Luxury fashion brand identity — refined to the last detail.
Client
Velvent
Year
2024
Role
Brand Designer
Timeline
8 Weeks
The Project
Luxuryfashionbrandidentity—refinedtothelastdetail.
Overview
Velvent is an emerging luxury fashion label with a clear aesthetic vision and the product quality to back it up. They needed a brand identity as impeccable as their garments.
Client
Velvent
Timeline
8 Weeks
Role
Brand Designer
Services
The Problem
Where we started.
New luxury fashion brands face an impossible challenge: communicating genuine luxury without a heritage narrative to lean on.
01 / 03
The Challenge
Where the real work began.
New luxury fashion brands face an impossible challenge: communicating genuine luxury without a heritage narrative to lean on.
“We had the product. We needed the world to take us seriously before we'd earned that right.”
The Approach
How we solved it.
Luxury Codes
Step 1 / 3
Research into how genuine luxury brands communicate status without stating it.
Process
How we got there.
Direction
Aesthetic positioning and luxury brand benchmarking.
Logotype
Custom type design and mark exploration.
Packaging
Full packaging suite — bags, boxes, tissue, and ribbon.
Lookbook
Art direction and layout for the debut lookbook.
Impact
The numbers.
Luxury Retailer
Picked up by David Jones within 6 months
Wholesale Price
Achieved luxury price positioning from launch
Vogue Australia
Brand featured in fashion editorial
Next Project
