All WorkSammor
A lifestyle brand with soul — crafted to be felt, not just seen.
Client
Sammor
Year
2024
Role
Brand Designer
Timeline
6 Weeks
The Project
Alifestylebrandwithsoul—craftedtobefelt,notjustseen.
Overview
Sammor is a lifestyle brand rooted in craftsmanship and authenticity. The brand needed an identity as considered and intentional as the products it represented.
Client
Sammor
Timeline
6 Weeks
Role
Brand Designer
Services
The Problem
Where we started.
In a space full of brands claiming authenticity, actually communicating it through design requires a level of restraint and precision most brands never achieve.
01 / 03
The Challenge
Where the real work began.
In a space full of brands claiming authenticity, actually communicating it through design requires a level of restraint and precision most brands never achieve.
“We don't want to shout. We want to be understood.”
The Approach
How we solved it.
Craft-Led Design
Step 1 / 3
Every element designed to feel deliberate and hand-considered.
Process
How we got there.
Direction
Visual territory and brand values workshop.
Identity
Wordmark, monogram, colour, and texture system.
Packaging
Product packaging and tissue design.
Social
Content templates and photography direction.
Impact
The numbers.
Social Following
In 90 days post-brand launch
New Stockists
Independent boutiques
Customer Rating
Average product review score
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