All WorkShinyTimberFlooring
Trade brand elevated — quality workmanship deserves quality design.
Client
Shiny Timber Flooring
Year
2023
Role
Brand Designer & Developer
Timeline
5 Weeks
The Project
Tradebrandelevated—qualityworkmanshipdeservesqualitydesign.
Overview
A skilled timber flooring specialist with an exceptional reputation and zero visual presence. Time to make the brand match the quality of the craft.
Client
Shiny Timber Flooring
Timeline
5 Weeks
Role
Brand Designer & Developer
Services
The Problem
Where we started.
Trade businesses are often the last to invest in brand — but in a referral-driven market, professional presentation is the difference between a $5K and a $50K job.
01 / 03
The Challenge
Where the real work began.
Trade businesses are often the last to invest in brand — but in a referral-driven market, professional presentation is the difference between a $5K and a $50K job.
“My work speaks for itself. I just needed my brand to say the same thing.”
The Approach
How we solved it.
Trade Identity
Step 1 / 3
Professional brand language built for the construction sector.
Process
How we got there.
Brief
Understanding the client's jobs, customers, and competitors.
Identity
Logo, colour, and brand application suite.
Collateral
Business cards, vehicle wrap, and uniform design.
Website
Portfolio site with quote request form.
Impact
The numbers.
Inbound Leads
Via website in first 3 months
Project Value
Average job size increased significantly
Google Local
For timber flooring in Adelaide
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